So today I ordered two freebies by 'like'ing a company on Facebook: the free spicy ketchup Ruffles and a sample of the new Lancome face cream. For both products the servers crashed when the promotion went live and everyone rushed to get the freebies. It took me an hour and a half before I was finally able to get the face cream and that was after hours of being goated along by the company.
This caused Facebook outrage. I must say I was a little peeved too. Large companies should have the resources to plan promotions and forecast demand. However, at this point, I don't think we should feel entitled to these freebies. We only need to share our information if we get the deal, not before.